What should you do if you encounter a person bleeding profusely?

In a situation involving profuse bleeding, applying direct pressure to the wound is the most appropriate initial action. Direct pressure is effective in controlling bleeding by helping to slow down or stop the blood flow from the injured area. By using a clean cloth or bandage, you can apply firm and consistent pressure directly on the wound, which is critical in minimizing blood loss and providing stability to the affected area.

This method is essential in emergencies before other advanced medical interventions can be provided. It's important for a responder to stay with the person, reassure them, and continue to apply pressure until professional help arrives or the bleeding is effectively controlled. Using direct pressure can also be paired with elevation of the injured limb, if possible, to help reduce blood flow to the area.

While other options may seem relevant—for instance, applying a tourniquet can be effective for severe bleeding in situations where direct pressure does not suffice—it should only be used as a last resort or in specific cases involving limb injuries after other measures have failed. Cleaning the wound is also not advisable in emergencies of severe bleeding because it can disrupt any clotting that may begin to form. Ignoring the situation is dangerous and poses significant risk to the individual's health and survival.